A strong, new visual Identity
Bergamot Station needs a strong identity that will help unify the complexity of having to host different stores, museums, theatre, galleries, exhibitions and content.
Take advantage of the upcoming Expo Line that will open up at Bergamot Station in 2015, which will allow easier access and transportation for visitors and promote it as an important cultural arts destination that adds to the Santa Monica identity, just as 3rd Street Promenade and Santa Monica Pier are.
The main inspirations driving the visual identity and logo are its corrugated metal rustic look, the beach culture of santa monica and it's strong ties to being a train station.
Mindmap
Patterns generated from parts of the logomark.
Letterhead, Envelope, Business card
Poster Design
White event poster promoting the "Black / White" annual event at Bergamot in March.
The other side of the poster is the trimonthly brochure that contains informaition about current exhibitions and a map
The brochure folds out into an 8-part brochure that is also a poster on the inside.
Model: Jinha Kim
Shirt Design
Website + Iphone Application
Music: "I wanna go" by Summer Heart
